Kids Square is OPEN!

We are open Thursday – Saturday from 10am-5pm and Sunday 1pm-5pm

Two-hour playtime limit for each visit.

All Guests 5 years of age an older MUST wear a mask.

Walk-ins are welcome, but all members and all guests must stop at the first floor Center in the Square Box Office before visiting Kids Square.

Closed to the public Monday, Tuesday and Wednesday

For private parties and museum meetup rentals, please email


Membership Update

Our 3 month membership is just $75!  That is just $25 per month for UNLIMITED visits for two adults and two children living in the same household!  READ MORE


Kits for Kids Now Available in our Online Store!

Shop our selection of Kits for Kids.  Each kit features everything you will need to complete 3-4 activities!  Just added to the store – our Valentine’s Day kit and Winter Craft Kit!


Ready, Set, Play - Full Steam Ahead

Ready, Set, Play – Full Steam Ahead
Tuesdays, February 2, 9, 16, 23
Time: 10am-12pm
Three and four year olds are invited to join our excited museum educators for a two hour class full of Play and STEAM activities.
Price: $40/members $60/guests
This is a drop off class. Children must be potty trained
Limit of 8 children


Book Your Next Party With Us!

Members: Starting at $ 225.00 | Non-Members: Starting at $260.00 2-hour party rental including party room andmuseum play. Admission for up to 25 party guests(children and adults combined) All disposable products included –tablecloths, plates, cups & silverware...

Meet Our Team

Felicia Branham

Felicia Branham

Executive Director

Felicia is an educator that has been creating programing and designing spaces specifically for children since 2005. She has received local and regional awards for character and partnering in the community. It is her personal passion to educate and believes there is nothing more rewarding than children learning through hands­ on play. She is excited to be a part of the design, creation, and operation of the brand-new Kids Square museum.

Veronika Geier

Veronika Geier


Veronika is born and raised in Germany. She received two degrees in Early Childhood Education and moved to the United States in 1998. She uses her creativity to educate and teach in preschools and afterschool programs since she graduated in 1987. With two children, Veronika is very passionate and excited to be a part of creating the exhibits and educational programming for Kids Square.

Our children absolutely love Kids Square. It was amazing watching them get completely immersed into imaginative play! The town provides so many opportunities for children to see themselves in different professions; I loved watching my son develop interest in the medical field and my daughter develop interest in news reporting!
Amber Perdue

My son really enjoyed Kid’s Square. His favorite part was shopping in Kroger and talking on the phone at the bank. It’s a wonderful place to let your kids use their imagination.
Crystal Mabe

My family loves this place! They can spend hours and hours and frankly, when it isn’t busy, you will find me opening safes, testing our hearing, giving a baby an MRI or scanning groceries. There is a whole town, including our beloved Roanoke Catholic School. That’s just one of the areas of endless fun – there is an obstacle course, a hair salon, a theater where kids can dress up and put on a play, an area for building tracks for balls, and so much more!
Ryan Suzanne Michalski

Don't Be Shy

Drop us a line anytime, and one of our awesome staff members will be back with you as soon as possible!