November and December Holiday Fun

Exciting days await you at Kids Square as the holiday season approaches. Visit our Kids Square Facebook Page for event announcements and join us for all the fun in store as you


Membership Update

New Membership Options NOW AVAILABLE

HOUSEHOLD Membership:
Three-Month: $75 and each add on $10
Yearly : $180 and each add on $25

Three-Month: $75 NO add on.
Yearly : $180 NO add on.

ALL Memberships start on the date of purchase and expire three months or one year from the date of purchase based on the type of membership purchased.

Kids Square Express

KIDS SQUARE EXPRESS is a traveling museum bringing STEAM-focused and play-based learning experiences to children where they are – in public schools, private schools, preschools, daycare centers, and summer or holiday camps. Events are scheduled Tuesday-Friday in one-hour or one and a half-hour increments between the hours of 9:00am-2:00pm with a special interest in serving our vulnerable populations. After-school hours may be offered based on staff availability.

Are you interested in booking Kids Square Express? Email for more information.


Meet Our Team

Felicia Branham

Felicia Branham

Executive Director

Felicia is an educator that has been creating programing and designing spaces specifically for children since 2005. She has received local and regional awards for character and partnering in the community. It is her personal passion to educate and she believes there is nothing more rewarding than children learning through hands-on play. She was an integral part of the design, creation, and operation of Kids Square and continues Kids Square’s mission to enhance education, economic development and quality of life for the Roanoke Valley and surrounding areas.

Veronika Geier

Veronika Geier


Veronika was born and raised in Germany. She received two degrees in Early Childhood Education and moved to the United States in 1998. She has used her creativity to educate and teach in preschools and afterschool programs since she graduated in 1987. With two children, Veronika is very passionate and excited to offer educational programming for Kids Square.

Our children absolutely love Kids Square. It was amazing watching them get completely immersed into imaginative play! The town provides so many opportunities for children to see themselves in different professions; I loved watching my son develop interest in the medical field and my daughter develop interest in news reporting!
Amber Perdue

My son really enjoyed Kid’s Square. His favorite part was shopping in Kroger and talking on the phone at the bank. It’s a wonderful place to let your kids use their imagination.
Crystal Mabe

My family loves this place! They can spend hours and hours and frankly, when it isn’t busy, you will find me opening safes, testing our hearing, giving a baby an MRI or scanning groceries. There is a whole town, including our beloved Roanoke Catholic School. That’s just one of the areas of endless fun – there is an obstacle course, a hair salon, a theater where kids can dress up and put on a play, an area for building tracks for balls, and so much more!
Ryan Suzanne Michalski

Don't Be Shy

Drop us a line anytime, and one of our awesome staff members will be back with you as soon as possible!