Kids Square Mask Policy

Kids Square’s mask policy will remain the same. Anyone 5 years old and up will be required to wear a mask when visiting Kids Square.

The announcement from Governor Northam and the CDC on masks has given us very little time to discuss how this will affect the safety of our employees and patrons. Many of the children we serve are school age and are required to continue wearing masks at school. Kids Square desires to be the safest destination to explore, play and learn together. We understand that it doesn’t matter what decision we make, we will have those that disagree. If we could be amicable with one another, that would be incredibly helpful.

We are closer than ever towards our return to normal and will continue evaluating our mask policy in the weeks ahead. Thank you for your understanding.


Kids Square Closed Tuesday May 18th

In preparation for a new exhibit, Kids Square will be closed Tuesday, May 18th


Membership Update

New Membership options NOW AVAILABLE


HOUSEHOLD Membership:

3-Month: $75 and each add on $10
Yearly : $180 and each add on $25


GRANDPARENTS and all grandchildren ONLY !!!NO add on.
3-Month: $75 NO add on.
Yearly : $180 NO add on.
ALL Membership start date of purchase

Learn about our 2021 Summer Camps

Check out all of our 2021 Summer Camp Offerings and register to reserve your spot today!  CLICK HERE TO LEARN MORE



Book your Next Party or Museum Meetup With Us!

Birthday Party Member pricing starts at $220 | Non-Member pricing starts at $260 Available Thursday - Sunday from 5:00-7:00pm (Additional party times may be available on Tuesday or Wednesday. Please email Trena, the Visitor Services Coordinator,...

Meet Our Team

Felicia Branham

Felicia Branham

Executive Director

Felicia is an educator that has been creating programing and designing spaces specifically for children since 2005. She has received local and regional awards for character and partnering in the community. It is her personal passion to educate and believes there is nothing more rewarding than children learning through hands­ on play. She is excited to be a part of the design, creation, and operation of the brand-new Kids Square museum.

Veronika Geier

Veronika Geier


Veronika is born and raised in Germany. She received two degrees in Early Childhood Education and moved to the United States in 1998. She uses her creativity to educate and teach in preschools and afterschool programs since she graduated in 1987. With two children, Veronika is very passionate and excited to be a part of creating the exhibits and educational programming for Kids Square.

Our children absolutely love Kids Square. It was amazing watching them get completely immersed into imaginative play! The town provides so many opportunities for children to see themselves in different professions; I loved watching my son develop interest in the medical field and my daughter develop interest in news reporting!
Amber Perdue

My son really enjoyed Kid’s Square. His favorite part was shopping in Kroger and talking on the phone at the bank. It’s a wonderful place to let your kids use their imagination.
Crystal Mabe

My family loves this place! They can spend hours and hours and frankly, when it isn’t busy, you will find me opening safes, testing our hearing, giving a baby an MRI or scanning groceries. There is a whole town, including our beloved Roanoke Catholic School. That’s just one of the areas of endless fun – there is an obstacle course, a hair salon, a theater where kids can dress up and put on a play, an area for building tracks for balls, and so much more!
Ryan Suzanne Michalski

Don't Be Shy

Drop us a line anytime, and one of our awesome staff members will be back with you as soon as possible!