About Us
Welcome to Kids Square
Kids Square exists to support Center in the Square’s mission to be an active participant in economic development and quality of life. Our commitment to creating a fun and engaging space for children to discover and grow makes us a must-visit for families and educators alike. Kids Square is a premier destination where families gather to explore, play and learn through a S.T.E.A.M- enriched, educational, hands-on learning environment. We are so much more than an “indoor playground!” We are creating memories while educating and inspiring the next generation through play.
Explore our site to learn more about our programs, exhibits, and events that make us the go-to destination for experiential learning in the community.
Atlanta Blogger, The Savvy Mama Lifestyle, shares her experience at Kids Square
Don and Barbara Smith
Don and Barbara Smith have been instrumental in building a strong Roanoke community. They have long been involved in local charities, accounting for millions in charitable donations through their lifetimes.
Don served on numerous boards and has always remained committed to preserving and enhancing the Roanoke Valley. In total, Don has served on more than 25 local, regional, and national boards, including Center in the Square, American Electric Power and Carilion Clinic. Through both his service on these boards and Don and Barbara’s own charitable giving, it is without a doubt that they have made a lasting impact.
In honor of their charitable pasts, Kids Square’s Children’s Museum is named in their honor. Due to generous donations in memory of Don and Barbara, Kids Square is working on a new sensory exhibit. It was Don’s favorite area in the museum.
Meet Our Team
Felicia Branham
Executive Director
Felicia is an educator that has been creating programs and designing spaces specifically for children since 2005. She is knowledgeable and has an instinct on how to meet the education and developmental needs of children wherever they are. Marketing the museum comes natural for her, as she has invested every ounce of her energy into the design and execution of the exhibits families explore at Kids Square. Her local and regional awards for character and community partnerships are no surprise to anyone who has spoken with her about her passion to see families explore, play and learn together in a hands-on learning environment.
Veronika Geier
Associate Director
Veronika was born and raised in Germany. With two degrees and years of experience in early childhood education, she brings expertise and creativity to everything she touches. Veronika has been instrumental in creating exhibits and educational programming for Kids Square. Her desire to see families explore, play and learn together is evident as you witness Veronika engage visitors.
